• Visual Design: Optimized tweet layout logic with Figma, creating 4 core prototypes; produced 15+ monthly materials with Canva, increasing content engagement by 30% and read completion rate by 18%.
• Social Media Management: Managed "iYibin" App and official account (1000+ followers), achieving 1000+ views on top posts, 200% increase in readership, and 20% monthly follower growth.
• Data Analysis: Led coupon distribution for 10+ districts, processing 5000+ data entries with SQL and VLOOKUP; delivered 2 visual reports, improving redemption rate by 12%.
• Department Management: Oversaw recruitment for Living and Discipline Departments, developing operational standards (Living Department case successfully implemented).
• Event Coordination: Promoted dormitory management initiatives and organized the first Student Union Congress, ensuring smooth execution.
• Proposal Development: Contributed to university campus space planning, independently drafting 2 feasibility reports that increased space utilization by 20%.
• Meeting Coordination: Responsible for official meeting minutes, accurately documenting key decisions and ensuring effective information dissemination.
• Cross-Cultural Communication: Hosted university sports events for German delegates; assisted Tsinghua University's Su Minshi College delegation; led cultural exchange activities with translation support.
• Event Hosting: Emceed the HSBI Spring School Award Ceremony, delivering closing remarks on intercultural learning outcomes.